FormatFactory Editor's Review

I think it's time to say goodbye to all paid video converters, because Free Time team breaks the barrier and introduces on the market a complete free converter featuring all the necessary formats for video, audio and image files, including also formats for all the major portable devices: PS3, PSP, XBOX 360, iPhone/iPad/iPod, etc. With Format Factory you can convert any media file into most popular formats such as: wmv, avi, mkv, flv, mp3, wma, jpg, gif, etc. Additionally you can also add subtitles, crop video files, merge or split audio and video files or rip DVD or audio discs into video and audio files but also into popular ISO/CSO images. 

Format Factory not only is a complete media converter, but it also shows its features in a reasonable interface form, that can easily compete with similar paid products. All the major functions are arranged on top of the main window in a toolbar followed underneath by the main zone which shows any processes started. You will have all four categories (video ,audio, image, ROM device) settled on the left side into expandable columns that can show or hide their correspondent formats. Each accessed format activates a new window that shows the proper options for that specific conversion. 

Unfortunately you cannot open the desired file to be converted until you will access the target format window. This is definitely a drawback in terms of functionality, but once you get used to it, all the other features are intuitive to use. Besides individual files, you can also select complete folders to be converted because Format Factory can process multiple operation sequentially. 

Format Factory is far from being an original application but it features the best mix in terms of media conversion for free. You can handle video, audio and images simultaneously in a single application on a regular basis, without the need of using additional utilities. You can also tweak some video and audio settings to suite your need for better quality or resolution, including the option to choose from different containers and customize any given profile. 

Pluses: free, complete suite of video, audio and images converters, features format profiles for all major portable devices, audio and video joiner; 

Drawbacks/flaws: you cannot select any file until you choose the target format, features an advertising bar on the main window; 

In conclusion: Format Factory is a complete conversion tool that suites anyone’s activity in the media business without the need to pay for it.